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What is Digital Marketing?

Some of us have been hearing this for quite a while but we are not really sure what it is or why it is relevant or why it is appearing on your timeline every 5 minutes…well let us help you understand what it really is.
Digital Marketing involves the marketing of products or services using digital technologies mainly the internet but also including mobile phones, display advertising and any other digital medium. Digital channels may include search engines, social media, emails and other websites to connect with current and prospective customers.
So now we understand what Digital marketing is, but still we need to know why it is important to us.

• Why is Digital Marketing important especially to SMEs?

Well, large companies have harnessed digital marketing with aggression and are using it to their advantage. SMEs however have been lagging behind not really seeing its importance. Here are reasons why Digital Marketing is important;
> It gives you the ability to interact with your prospects and learn exactly what they are looking for> It gives you the ability to reach a global marketplace as the internet has created what we now call a global village> You can save money and reach more customers for less money than traditional marketing methods> You get to know your audience and allow them to know you personally which can help to create brand loyalty> You can track responses to your marketing efforts immediately
Well, all this really should make you reconsider your decision on not using digital marketing. But it’s never too late, join the movement and go Digital!

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